Why did your SEO Strategy Fail?

SEO’s are sensitive, but if mastered they can help you get a lot of coverage on the internet; it is the most prominent online marketing tool. There are many instances of SEO strategy gone bad which have a not just hampered the marketing activity but also cost the website viewers. Why does this happen? There are numerous reasons that all boil down to the approach adopted by online lead generation services you have employed to promote your business online.

Long Term Agenda vs. Quick Bucks

When a company employs the services of a SEO service provider, they expect the SEO strategist to produce quick results so they can get their money’s worth. Sadly, internet does not work the way other forms of media marketing does, it is a process that will take some time to garner an audience. SEO packs into it a diverse range of online marketing activities that have to be crafted and timed appropriately to achieve the desired target. So, if you go about randomly executing a handful of SEO activities, and wondering when the results will show, then you probably will have to sit tight for some time to come.

No Innovative Content

Content is the key to successful SEO strategies. If your content is a regurgitation of other content of similar theme online or stuffed with badly placed keywords, then you are heading for downfall not only with your prospective customers but also with Google which can penalize you and affect your website ranking. Further, you may be concentrating on all the wrong avenues based on the scale of your business operations. For instance, adding multiple pages to your website may not be as effective as posting more blogs on different sites to attract visitors to your website. Your website content may also not be very functional and effective or the design may be off tangent to what you are trying to achieve or your business motives.

Poor Backlinks

One of the most popular lead generation strategies is to create backlinks for your website by intelligently placing blogs, articles, and social media postings to attract viewers for your website. Google elevates the page ranking of websites with the highest number of backlinks. However, if not placed smartly, such as placed in irrelevant sites, for instance, your website will be penalized

SEO is a tricky game that one must play smartly to reap the rewards!

Means of Online Lead Generation that Works

The online lead generation services are the process of generating leads for the products or services that a company is offering to the clients through internet marketing. This process gets initiated with the acknowledgement of an interested customer, whose contact details are further passed to the sales team for conversion into sales. With the increasing platform of the internet, online lead generation services has become a win-to-win situation that mutual benefits both client and the organization. Lead generation has become an important practice that is basically designed to generate new sales opportunities via a variety of techniques.

Means of Online Lead Generation that Works

With the continuity in the evolution of online marketing, various lead generation techniques has also evolved. These techniques generally work for the firms who want to conduct their business online. Few of the most popular means of online lead generation that works are stated below:

SEO lead generation services – They provide a tool to match qualified clients with the relevant online content

Pay-Per-Click (PPC) Advertising – These provide greater control over the key words with which one is associated

Lead Generating websites – They make it easier for clients to understand the value proposition as well as download valuable information and a request for a proposal.

Online networking – They produce the reputation and referrals that are associated with traditional business networking

 Webinars – They are the key to success by selecting topics those are of vast interest and value aids to the ideal target client

Industry Research Reports – They offer executive summaries or complete research reports based upon the industries served by you. It is beneficial in two ways - excellent lead generator and boosts the credibility and strengthens of the online branding.

Online Marketing Videos – They serve as an ideal marketing medium for lead generation and lead nurturing function

White Papers or e-Books – These establish credibility and generate qualified leads as well as makes out for greater pay-per-click option to establish high profiled reputation.

 E-newsletter – They offer high-quality, educational content to generate a significant number of new leads and nurture the existing leads on your list. This is also efficient in announcing new services and subscription of website via email signature block.

Blogging – They allow creation of a wide range of keyword-laden content that rank in the search engines to draw qualified prospects to your website.